Blog
How your marketing can win deals beyond referrals.
Articles and guides for founder-led B2B companies.
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Why Your Business Needs a Company Brain in 2027
Using AI on what your business already knows: how a company brain helps content, sales, offers and onboarding, and what founders need to prepare.
21 min read -
ChatGPT Ads for B2B: What We Learned After the Click
ChatGPT ads for industrial B2B rarely convert on first click. Learn how to judge real impact using return visits, branded search and sales conversations.
13 min read -
Research Your Audience Before Your Competitors
Plan your next campaign from buyer calls, communities, and the channels your buyers use, then use competitor research to add context.
6 min read -
Your Brand Needs to Be Known for More Specific Problems
Broad AI search questions tend to favor bigger brands. How a smaller industrial vendor picks an audience and gets known for that audience's problems.
10 min read -
TypeSafe Jev for B2B Marketing: Our Tests, Including Images
We ran TypeSafe Jev 1.14 on sales-inbox images and on our own marketing work. Here are the numbers, what 1.14 adds, and the calls we overruled.
15 min read -
Outsourced Marketing: Costs, Models, and When It Beats Hiring
What outsourced marketing costs, six models compared, and a decision framework for when it beats a first marketing hire, written for founder-led B2B companies.
10 min read -
MSP Lead Generation: What Fills a Pipeline When Referrals Slow
MSP lead generation produces names, rarely pipeline. What fills an MSP pipeline when referrals slow, ranked by effort and signal, and what predicts revenue.
9 min read -
Marketing Strategies for Consultants Who Sell Big Occasional Projects
Five marketing strategies for consultants who sell big occasional projects and cannot stop billing to market, plus how to protect positioning at kickoff.
8 min read -
Answer Engine Optimization: The B2B Playbook for AI Search
What answer engine optimization is, how it differs from SEO and GEO, the B2B formats AI search cites, and six mechanics that make content citable.
12 min read