Blog · Page 9
How your marketing can win deals beyond referrals.
Articles and guides for founder-led B2B companies.
-
Account Progression vs. Marketing Funnels: A Better Way to Track B2B Buyers
Why marketing funnels fail complex B2B sales, the seven-stage account progression framework that mirrors real buying, and how to set up your CRM for it.
8 min read -
How to Ask for Referrals in B2B: The Complete Referral Playbook
A B2B referral playbook: the referral brief clients will use, scripts that work for service companies, a three-pillar scorecard, AI prompts and the CRM setup.
16 min read -
How to Map the B2B Buying Committee: Questions You Need to Answer
What a B2B buying committee map is, who belongs on the committee, how size and structure change by deal type, and how to build the map step by step.
13 min read -
AI Agents for Founders: The Tools You Can Run Without an Engineer
Compare the AI agents for founders that need no engineer, including Dots, Claude Duet, Grok Bot, Muse and Hermes Agent, and learn which one to start with.
16 min read -
B2B Social Media Strategy That Builds Pipeline for Industrial Vendors
A B2B social media strategy that creates pipeline: why most fail, which platforms to work first, and how to coordinate company and executive posts.
14 min read -
22 Alternatives to Google and Facebook Ads
22 alternatives to Google and Facebook Ads for B2B companies, from Microsoft Ads and LinkedIn to Reddit and emerging platforms, with costs and how to choose.
19 min read -
Types of ABM: 3 Models Compared for B2B Teams
The three types of ABM, strategic, segment and programmatic, compared on cost and personalization so a B2B team with long sales cycles can pick the right fit.
13 min read -
How to Align Sales and Marketing for ABM
Why account-based marketing improves the whole organization, where sales and marketing alignment goes wrong when ABM starts, and how to align the two teams.
3 min read -
Stages of the ABM Funnel
The ABM funnel stages from target account to qualified opportunity, how to build and tier the account list, and how messaging changes at each stage.
15 min read