Blog · Page 2
How your marketing can win deals beyond referrals.
Articles and guides for founder-led B2B companies.
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LLM SEO: How B2B Companies Get Cited by AI Search
LLM SEO means earning a citation inside an AI answer. What earns citations in ChatGPT and Perplexity, the anatomy of a citable page, and a checklist.
9 min read -
AI Marketing Agents: What Works in Production and What Is a Demo
Learn which AI marketing agents run in production on a schedule with human review, which only survive a demo, and how to tell them apart.
11 min read -
Institutional Knowledge: Capturing What Walks Out the Door
Institutional knowledge leaves when people do. A definition for industrial vendors, what to capture first, and a capture system that runs while people work.
13 min read -
AI Knowledge Base for B2B Companies: Build It From the Data You Already Have
How to build an AI knowledge base for a B2B company from the data you already have, why tools sit empty without a feeding loop, and when to build, buy or wait.
9 min read -
Pipeline Coverage: The 3x Rule and What Your Number Actually Says
How to calculate pipeline coverage with real numbers, when the 3x rule lies, the diagnosis that matters more than the multiple, and a weekly review checklist.
11 min read -
Company Brain: What It Is and How to Build One From Data You Already Have
A company brain puts every call transcript, ticket and document where an AI agent can query it. What feeds it and how to build one without an IT department.
11 min read -
Principles of Building AI Agents for GTM: What Separates a Demo From Production
The principles that separate AI agents that hold up in go-to-market production from ones that only work in a demo, and the guardrails each one needs.
9 min read -
AI Workflow Automation Tools, Scored for GTM Use (Not Generic Ops)
AI workflow automation tools scored for revenue teams rather than IT operations, how to evaluate one before you commit, and why the workflow comes first.
9 min read -
Account-Based Marketing Platforms, Judged on Signal Quality (Not Feature Lists)
Seven account-based marketing platforms judged on signal quality rather than feature lists, and when a full platform beats standalone tools.
11 min read