Marketing VP Loaded cost. Salary plus benefits.
$15,000 per month
B2B agency retainer Mid-market, hours-and-tactics shop.
$9,000 per month
Three freelancers Copy, design, and ops.
$8,000 per month
Predictable pipeline for vendors selling into the industrial economy.
We build and run go-to-market systems for vendors selling complex solutions into manufacturing, distribution, and industrial markets. Most clients stay with us 4+ years.
// Schedule Book a Strategy Call 30 min · no deck · no pitch
Live · Account watchlist Week of 18 May · sample · 1 conversation · 1 hot · 1 target · 1 engaged · 96 monitored
Conversation Drexel Manufacturing Battle card · prepped
Hot Meridian Logistics Group Reply draft · VP Ops
Target Ashford Distribution Co. Outreach drafted · new COO
Engaged Northwind Supply Co. Sequence queued
Stop chasing leads. Here’s what comes next.
01 · Feature outcome
You know where to spend your time.
Founders do not have time for every form fill. We surface the 50 to 100 accounts that fit. The two to five in market this week. The next move on each.
Your bandwidth goes to the relationships that move pipeline. Not the noise.
Before Lead gen mindset
After The Colony Spark system
In market · this week Account · A
In market · this week Account · B
In market · this week Account · C
Monitor Account · D
Monitor Account · E
Slack ping · battle card
Email · CFO + VP Ops
Founder call · 30 min
02
You stop sounding like every other vendor.
Your messaging names the transformation your buyer is living. Not the features you sell. Discovery calls open with a nod instead of an objection.
03
Referrals stop being your only source of revenue.
Predictable pipeline you can plan around. Coverage ratio you trust every quarter.
04
Buyers know who you are before they ever hit your site.
We build your presence everywhere your audience actually spends time. LinkedIn. ChatGPT and Claude answers. Industry communities. Trade publications. Not just the rare moments when someone lands on your homepage.
05
You own the engine.
Your account maps. Your playbooks. Your buying group profiles. All yours, in your stack. The engine compounds every quarter. It does not reset when a tool gets sunset or a vendor pivots.
You sound like every other vendor. Your buyers can tell.
Open ten NetSuite partner sites, ten MSP sites, ten supply chain consultancy sites. The hero headlines blur together. The subheads borrow the same words. The proof sections list the same logos. We have read them. The pattern is loud once you see it.
NetSuite Partner Site
The leading NetSuite implementation partner.
Trusted by mid-market businesses across North America.
NetSuite Partner Site
Your strategic NetSuite consulting partner.
End-to-end implementations. Proven results.
MSP for Manufacturers
Managed IT services that scale with your business.
Trusted by manufacturers nationwide.
Supply Chain Consultancy
Strategic supply chain solutions for industrial leaders.
Tailored to your operations.
Industrial IoT Vendor
Industry-leading IoT solutions for the connected factory.
Boost efficiency. Reduce downtime.
WMS Vendor
The trusted warehouse management partner.
End-to-end logistics solutions.
When you all say the same things, your buyers cannot tell you apart. So they judge you the same way. As a vendor. And vendors are disposable.
Argument
Your messaging multiplies everything.
Your ad spend, your cold outbound, your sales calls, your podcast appearances, the posts you publish on LinkedIn. All of it runs through your messaging. If the messaging is wrong, the rest leaks. Fix the messaging first, and everything downstream starts to compound.
Partnerships get built when buyers recognize you understand their world, name the transformation happening in their industry, and talk about outcomes they can feel. Not features you can list.
Offer
Get a personalized messaging audit of your site. Free.
The Revenue Messaging Framework is the audit Colony Spark runs for every paid engagement. It was built by Bill Murphy, who ran messaging in political campaigns from local races to presidential before applying the same discipline to industrial vendor GTM. The framework was tested against 70+ industrial vendor sites Colony Spark has audited. We know what every other NetSuite partner, MSP, supply chain consultant, WMS vendor, and industrial IoT company in your space sounds like. That knowledge is how we help you stop sounding like them.
Every audit is personally reviewed by Bill before it goes out.
Turnaround
24 hours
Fixes
5 specific copy changes
Audit dataset
70+ vendors scored
Action plan
30 days
Free · Delivered in 24 hours
Your messaging score
42/ 100
Bill’s notes
Reviewed and signed off before sending.
Problem 1 of 5
Your generic hero costs you the right-fit reader in 3 seconds.
Before
“The leading NetSuite implementation partner.”
After
Predictable pipeline for NetSuite consultancies stuck on referrals.
Names the buyer, names the transformation, filters wrong-fit traffic.
30-day action plan
- W1 Rewrite the hero to name the buyer and the transformation.
- W2 Replace the generic features list with two outcome blocks.
- W3 Add a named-client proof card with one verified metric.
+ 9 more items · weeks 2 – 4
You don’t need more marketing. You need a system that runs.
Founder-led companies in the industrial economy typically reach for one of three things to get marketing done. A marketing VP. An agency. A handful of freelancers. Each one runs four to eight times what we charge. The pipeline still does not show up.
All-inclusive · no contracts
$4,000
per month
Strategy. Execution. Content. Campaigns. Signals. Sales enablement. Weekly operation. One fee covers all of it, from day one. Cancel any month.
The engine we build is customized to your business and your buyers. It uses what we have learned from years inside the industrial economy. How manufacturers and distributors actually buy.
The first month is the foundation phase. We diagnose, install, and stand up the system. Every month after is the ongoing operation phase. We operate the engine with you while it compounds. Same fee. Same team. Same engine.
Compare us to what you’re considering instead.
A founder-led company in the industrial economy is not short on options. None of them are us.
01
An agency.
Agencies run on hours and tactics. We run on outcomes and systems. They sell you a quarter of work and disappear when the contract ends. We build a system that belongs to you and stay with you while it compounds. The work gets sharper every month because we are operating the engine, not handing it back.
Them Hours and tactics
Us Outcomes and systems
02
A fractional strategist.
The part-time strategist sells you a plan. We sell you a plan plus execution plus the team and the tools to run it. The strategist writes the plan you have to find someone else to execute. We are the plan and the team.
Them A plan
Us Plan, team, and execution
03
Freelancers and contractors.
The copywriter, the designer, the paid ads consultant, the RevOps contractor. Each one solves their slice. None of them own the pipeline outcome. We own all of it. One number, one accountability, one engine.
Them Each owns a slice
Us One engine, one number
04
A junior internal hire.
A marketing coordinator at $80,000 a year is what you can afford instead of the director you actually need. They will not be senior enough to build the system or replace the agency. We give you the senior team and the system in one package, for less than you would spend on the hire plus the agency plus the freelancers.
Them $80K coordinator
Us Senior team + system
05
Status quo · the silent default Doing nothing.
The cheapest option on this list. Also the most expensive. Doing nothing means riding the referral network you have, hoping the top sources do not retire, and watching one or two competitors in your space get sharper every quarter. The founders who waited came back twelve to twenty-four months later with the same problem and less runway to fix it. The math on doing nothing only works if your market is not moving. Your market is moving.
Them Status quo
Us A system that compounds
NetSuite Consultancy Read Supply Chain SaaS Read MSP for Manufacturers Read
A NetSuite consultancy stopped relying on referrals for nine out of every ten new clients.
Eighteen months in, referrals are 35% of pipeline. The engine produces the rest. The founder's calendar finally has time for delivery work, not just business development calls.
9/10 → 35%
Referrals, before → after
A supply chain SaaS doubled their average contract value.
By engaging the full buying group early instead of relying on a single champion, they sell the full solution. Not the stripped-down version one mid-level person could approve alone.
2.0×
Avg. contract value
An MSP serving manufacturers grew 68% in 12 months.
Marketing and sales stopped working from different dashboards. One pipeline. One number. The blame game ended.
+68%
12-month growth
Colony Spark has completely transformed how we work, market our services, and advertise to a broader network.
7 year partnership An extension of our team, not just a vendor. Doubled our sales and grew pipeline performance by 75%.
5 year partnership 4+ years average partnership.
From political campaigns to pipeline growth. Battle-tested on ourselves before we install it on you.
We started in political campaigns. Local races to presidential. That is where we
learned what actually moves people to act. And it is the foundation of how we run
go-to-market for vendors selling into the industrial economy today.
Three things campaigns teach you that B2B usually forgets.
01 · Coalition
Know your coalition.
In politics you find your voters. In B2B you find the six to ten people inside the buying group. The CFO who approves it. The VP of Operations who has to live with it. The IT director who has to integrate it. Each one needs different information at a different moment.
02 · Urgency
Move with urgency.
A campaign has an election day. You have a quarter. Neither has time for the “let’s run this by the strategy team” cycle that big agencies love.
03 · Action
Message for action.
You do not inspire people to think well of you. You inspire them to do something. Vote. Donate. Show up. In B2B that means open the email, book the call, send the deal forward this week.
Most agencies run quarterly plans and corporate processes. We run weekly sprints
and daily execution.
04 · Battle-tested
And we build it on ourselves first.
The system we install on your business is the same system we run on ours. The agents in our content engine produced the post you read last week. The signal infrastructure surfaced the conversation that turned into a client. The methodology was tested in production on our own pipeline before it became the engine we install on yours.
Most agencies experiment on their clients. We do the opposite. When we ship something to your engine, it has already been running in production on our business. You get battle-tested work, not experiments on your dime.
Ready to transform your marketing?
30 minutes with Bill. No pitch. No deck. We look at where your engine is leaking and tell you what we would do next. You leave with a clearer plan whether you work with us or not.
Book a Strategy Call
30 min · no deck · no pitch