Blog · Page 3
How your marketing can win deals beyond referrals.
Articles and guides for founder-led B2B companies.
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Pipeline Velocity Calculator: Model Your Revenue Engine in 5 Inputs
A pipeline velocity calculator with five inputs and a worked example, how velocity compares with coverage and conversion, and where to find the broken lever.
8 min read -
ERP Marketing for NetSuite, Acumatica & Dynamics Partners: Pipeline Beyond Referrals
How ERP partners build pipeline beyond referrals: an ERP marketing strategy, platform differences across NetSuite, Acumatica and Dynamics, and what to measure.
10 min read -
MSP Marketing Agency: What It Should Cost and What You Should Own
What an MSP marketing agency should do, what it should cost, what you should own at the end of every month, and the red flags to check before you sign.
12 min read -
Buying Signals in Industrial Sales: The 12 That Mean a Buying Group Is Forming
The 12 buying signals that show a buying group is forming at an industrial account, how to score strong signals against weak ones, and how to act on them.
11 min read -
B2B Intent Data Providers: A Field Guide for Vendors Selling Into Manufacturing
A field guide to B2B intent data providers for vendors selling into manufacturing: the signals that matter, a provider comparison, and how to evaluate one.
10 min read -
GTM Motion for Industrial Vendors: Picking the Right One When Deals Are Complex
What a GTM motion is for an industrial team, the motions worth knowing, which ones fit complex deals, and the hybrid motions that win in industrial markets.
11 min read -
B2B GTM Strategy When Your Buyer Is a Manufacturer or Distributor
A B2B go-to-market strategy for selling to manufacturers and distributors: how industrial buying cycles change the plan, common mistakes, and what to measure.
7 min read -
Choosing AI SDR Software When You Sell NetSuite, Acumatica, or Industrial IoT
Five criteria for choosing AI SDR software when deals run 130 days or more, how it compares with sales engagement platforms, and how to roll it out safely.
9 min read -
AI Agents for Sales: The Intelligence Layer Every Industrial Vendor Is Missing
What AI agents for sales do beyond cold email, seven use cases across the buyer journey, how founder-led teams should deploy them, and where they fail.
12 min read