42 / 100
BM Reviewed by Bill. Recurring hero pattern across this segment. Fix in week one.
Revenue Messaging Framework · Free audit
See exactly where your messaging is costing you deals.
Get a free revenue messaging audit. Built from analyzing over 70 websites in spaces like yours. You will walk away with your score, your five biggest problems, the fixes, and a 30-day plan. Plus a 30-minute working call with Bill Murphy, Colony Spark's founder, to walk you through the findings. No sales pitch.
Your generic hero costs you the right-fit reader in 3 seconds.
Before "The leading ERP implementation partner."
After "The ERP implementation that runs the floor, not just the books."
Names the buyer, names the transformation, filters wrong-fit traffic.
- Week 1 Rewrite the hero to name the buyer and the transformation.
- Week 2 Replace the generic features list with two outcome blocks.
- Week 3 Add a named-client proof card with one verified metric.
+ 6 more actions through day 30
What you walk out with.
Three things. All concrete. All built to ship.
A diagnosis you can trust.
A score and a letter grade against the industrial vendor sites we have audited in spaces like yours. You know exactly where your messaging stands and which five problems are costing you the most pipeline. Not a generic critique. A diagnosis calibrated to how your buyers actually buy.
The fixes.
Specific copy changes for your homepage. Messaging direction for your sales calls and outbound. The three-layer narrative your competitors do not have. The week-one quick wins you can ship by Friday.
A 30-day content plan.
Topics, hooks, and angles your buyers will actually engage with. Built from the gaps in your current messaging and the patterns we see across your space. So you have something to publish on Monday, not just a list of problems.
+ Working call
Plus a 30-minute working call where Bill walks you through what we found. He is not pitching anything. He is explaining what we saw and what would change if you fixed it. You can implement the recommendations without us.
Built by hand. Not AI slop.
Every audit is built by our team and personally reviewed by Bill Murphy, Colony Spark's founder, before it goes out. We read your site. We score it. We flag the problems. We write the fixes in your voice and your buyers' voice, not in generic marketing language.
The Revenue Messaging Framework itself was built from years of auditing industrial vendor sites. ERP partners. MSPs serving manufacturers. Supply chain consultants. WMS vendors. Industrial IoT companies. The same patterns show up over and over. Generic hero copy. Features instead of transformation. Anonymous testimonials. CTAs that do not qualify the reader.
We know what those patterns are because we have audited the sites that do them. We know which fixes move which metrics because we have watched the changes ship and the engagement curves shift.
So when we read your site, we know within five minutes whether you sound like every other ERP partner or every other supply chain consultant or every other industrial IoT vendor in your space. And we can tell you, in your voice, exactly what to change to stop sounding like them. That is the differentiation move. That is what the audit is built to do.
01 ERP partners
02 MSPs serving manufacturers
03 Supply chain consultants
04 WMS and warehouse automation
05 Industrial IoT vendors
Where founders get stuck.
We have audited industrial vendor sites for years. The same patterns show up over and over. These are the places founders most often get stuck. If three or more describe your site right now, the audit is going to be useful.
01
Your hero says "the leading provider of" something, the same way every other ERP partner, MSP, supply chain firm, or industrial IoT vendor in your space does.
02
Your homepage talks about your features and certifications for three scrolls before naming a buyer outcome.
03
You name what you sell, but never the transformation your buyer is going through.
04
Your differentiation lives three scrolls deep, where the wrong-fit prospect already bounced and the right-fit one cannot find it.
05
Your CTAs say "learn more" or "schedule a demo." No specificity about what happens next.
06
Your case studies tell what you did. They never tell the buyer what changed.
07
Your testimonials are anonymous quotes with no metrics and no real attribution.
08
Your About page is about you. Not about why you do this work or who you do it for.
09
Your homepage does not qualify your ICP. Wrong-fit prospects waste your sales team's time. Right-fit prospects cannot tell if you are for them.
10
Your messaging makes you sound like a vendor on a comparison spreadsheet. Disposable. Replaceable. Judged on price.
Most founders see three or more of these on their own site. That is the starting point, not the problem. The audit is built to get you out of the pattern.
// Run Run the Messaging AuditHow it works.
Four phases. No deck. No qualification call before the call. The audit is the work.
Submit your site.
Five fields. About 30 seconds. First name, company URL, email, where you heard about us, and a good time for a call.
We audit it.
We run the Revenue Messaging Framework against your homepage, product pages, About page, and case studies. Same audit Colony Spark runs for paid engagements. Bill personally reviews every section before it ships.
You get the analysis in 24h.
Score, problems, framework, action plan, content plan. Sent direct to your inbox. Ready to forward to your team on the same morning you open it.
We jump on a 30-min call.
Bill walks you through what we found. We talk about the fixes that matter most. We answer your questions. No sales pitch. You leave with a plan you could implement without us.
Who this is built for.
Built for. ● Right fit
Founder-led B2B vendors at $2 to $10 million in revenue, selling complex solutions into manufacturing, distribution, and industrial markets. ERP partners. MSPs serving manufacturers. Supply chain consultants. Industrial IoT vendors. WMS and warehouse automation. Systems integrators.
If your sales cycle runs 180 days, your buying committee runs 6 to 10 people, and you grew this far on referrals, this audit is built for you.
$2–10M Revenue
180d Sales cycle
6–10 Buying committee
Not for. ○ Skip
- B2C companies.
- Companies happy with their conversion rates.
- Founders who do not want to challenge what their site says today.
- Teams looking for a graphic-design audit.
- Anyone shopping for a vendor checklist instead of a working session.
The questions founders ask before submitting.
Six questions, six answers. The same ones we get on calls. If yours is not here, ask on the call.
Q · 01 Authorship
Who actually does the audit?
Our team builds every audit by hand and Bill Murphy, Colony Spark's founder, personally reviews each one before it goes out. The Revenue Messaging Framework is Colony Spark's proprietary work, built from years of auditing industrial vendor sites in spaces like yours.
We read your site, score it, flag the problems, and write the fixes in your voice. AI helps with the volume work underneath. Bill makes every call that ends up in your inbox.
Q · 02 The call
What happens on the 30-minute call?
Bill walks you through what we found. We talk through the fixes that move the most pipeline. We answer the questions you have. If you want to talk about what it would look like to work with us, we are happy to. If you do not, that is fine. The call is a working session, not a sales pitch.
Q · 03 After
What do I do with the audit after the call?
Implement it. The 30-day plan is built so a founder or a small team can ship the changes without a full content sprint. Most clients see engagement shift inside the first two weeks. If you want help implementing, we can talk. If you want to do it yourself, you have everything you need.
Q · 04 Disagreement
What if I do not agree with the findings?
Tell us on the call. The audit is pattern-matched against the sites in your space we have already scored, but pattern-matching is not infallible. Sometimes there are reasons your messaging is structured the way it is. The call is where we work through that. You leave with a sharper plan, not a list of imposed changes.
Q · 05 Vs. agencies
How is this different from what an agency would give me on a free consult?
Most agency consults are 30 minutes of generic questions followed by a pitch. The audit is 90 minutes of our work delivered in writing before we ever talk. The call is to walk you through the work, not to qualify you for a sale. You leave with deliverables, not a proposal you have to read later.
Q · 06 Privacy
Will you share my information?
No. Colony Spark does not sell or share your information. We do not add you to a public list of audited sites. We do not blast your inbox. You get the analysis, the call, and one short follow-up note. That is it.
Get your free RMF audit and working call.
Five fields. 24 hours to your inbox. 30 minutes with Bill to walk you through it. No sales pitch on the call. No list signup. No follow-up sequence.
5 Fields
24h Delivery
$0 Cost
Not ready to submit?
30 minutes with Bill. No audit yet. Just a conversation about where your engine is leaking and what we would do next.
Book a Strategy Call